Concept Quit Smoking App

  • App Design
  • Branding

Puffd was designed as part of a research project on the effects of push notifications as a cure to addiction. The concept of the app was that it would encourage users to quit smoking by giving them periodic reminders. Users can start their own plan by choosing their desired method of quitting or downloading one of the pre-existing plans.

For example a user could choose a plan in which they would try to reduce from 20 cigarettes a day to none in the space of four weeks. The app would send them notifications when they could have a cigarette.